NHS Youth Recovery + Wellbeing College

As a new and innovative young person led NHS service, the Youth Recovery + Wellbeing College explores creative and empowering ways to improve young peoples lives across Hull & East Yorkshire. We were approached by the Youth Recovery + Wellbeing College team to help build and shape a launch campaign with multiple roll out requirements including a social campaign, print and literature, launch event support and graphic templates for their internal team to use in the future. 

Taking their original branding and working closely with some of their service users we created a fun and inclusive campaign turning their logo into a set of three cheeky characters who engage with the content in application. It was important to the service users that the people in the campaign looked like them too, making sure we sourced age appropriate and diverse imagery which was then combined with the characters and an optimistic and encouraging voice to create an uplifting and feel good launch campaign.