Crumb & Play

Crumb & Play approached me during the build of their exciting new chic soft play and role play cafe to create a brand to match their ambitious dreams. Located just outside Lichfield they have gone to extraordinary lengths to design and make a welcoming yet uniquely chic soft play experience for young families, the perfect place to make memories. The brand we created centres on a storybook style silhouette of a little girl feeding an apple to her rocking horse, designed to show the important development connection between toys and imagination. Combined with a high contrast sans serif font, it creates a high end look which is then balanced with handwritten style statements and craft paper textures.

The new Crumb & Play brand has been a key part of the new business with elements of the design inspiring the interiors. The colours of the materials in the soft play match the pastel pallet of the brand and the role play centre styling takes its lead from the brand too. Alongside the launch of the new brand we also designed and developed a bespoke Wordpress website for Crumb & Play. With a simple navigation and an easy to update CMS its been the perfect platform for them to launch with.